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August 2013 ASPects: WordPress Security, Marketing to Enterprise Customers

The ASPects for August is available to download for ASP members now. Al Harberg writes about selling in enterprise App stores. I tighten up WordPress security. And there’s industry news, trade events,...

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Buy Software from Yourself

Jeffrey J. Fox wants you to be your own customer. He wants you to experience your own company’s interface with the public. Fox is the author of the book “How to Become a Marketing Superstar –...

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September 2013 ASPects is Available, Annual Public Issue

The September ASPects is our annual public issue this year; it’s available for everyone to download–click on the cover to download the PDF file. ASP members get ASPects every month. This time, Al...

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ISVCon 2013 Preview: Conversations to Create More Customers by Jessica Dewell

ISVCon 2013 is in a few short weeks. Have you registered yet at http://www.ISVCon.org? Below is a preview of Jessica Dewell’s session on conversations to create more customers, just one of the...

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March 2014 ASPects Online Now, Business 'Why', Tech vs Arty, Game Design Book

by Jerry Stern, Editor, ASPects The March ASPects is online, for members of the Association of Software Professionals. Al Harberg writes about how the markets have changed when it comes to choosing...

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The customer isn't always right

The customer isn’t always right. So says Robert A. Lutz, the former President and Vice Chairman of Chrysler Corporation and the author of the book “Guts – The seven laws of business that made Chrysler...

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Plans, Luck, Accidents, and Software Sales

“In creative endeavors, luck is a skill.” So says Twyla Tharp, the dancer, choreographer, businesswoman, and author of the 2003 book “The Creative Habit – Learn it and use it for life.” She devotes a...

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October 2014 ASPects: Enchanted Objects & The Internet of Things

by Jerry Stern, Editor, ASPects In the October 2014 ASPects, we have time management for app and software developers, the Internet of Things, and a WordPress security update. And it’s time for the...

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Selling Software Using Emotion and Imagination

“Good writers make the reader’s imagination work for them.” So says Patricia T. O’Conner, the author of the book “Words Fail Me – What Everyone Who Writes Should Know About Writing.” Most advertising...

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January 2015 ASPects: "Can't Buy Me Like" Review, Business Software...

The new January 2015 ASPectsissue is available for download for ASP members. There’s a new book review by Al Harberg, news from the Internet of Things, and I’ve written about a microISV product...

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